Branding on Fabric
Participants will design and paint a T-shirt live, based on given branding themes—creatively showcasing a brand, campaign, or personal identity.
Rules
🔹 Design T-shirts based on a business idea, brand campaign, or marketing strategy.
🔹 Themes: (Choose 1 theme)
🔹 1. Startup merch (fictional startup and then pitch idea)
🔹 2. Ad campaign on T-shirts (like Nike’s 'Just Do It')
🔹 3. Social cause marketing (eco-friendly brand or mental health awareness)
🔹 4. Personal Branding (like logo, tagline or USP)
🔹 T-shirts will be provided from our side.
🔹 Participants must bring their own colours and painting materials.
🔹 A brief verbal explanation (1-2 mins) of the idea is required post-submission.
🔹 Open for all (UG/PG).
🔹 Each team can have 2 participants.
🔹 The judge's decision will be final and binding.
🔹 The design must be free of offensive content.
Registration fee
- ABES Students: Rs 50
- Non-ABES Students: RS 100
Judgment Criteria
- 🔹 Creativity & Originality – Uniqueness of concept and design.
- 🔹 Theme Relevance – Clear alignment with the chosen category.
- 🔹 Brand Communication – Effectiveness in conveying the brand/message.
- 🔹 Practicality – The design is feasible for T-shirt printing.
Details
📍 Venue: LT 8 of Raman Block
📅 Day 2
🏆 Total prize: Rs 5000
Prizes:
- Winner - Rs 3000
- 1st Runner Up - Rs 1500
- 2nd Runner Up - Rs 500
📞 Coordinators:
- Kanika Chauhan (9411271277)
- Swastika (8383919571)